He has over 20 years of consulting experience. Hermawan Kartajaya is the Managing Partner of MarkPlus Consulting. This book is the Malaysian version of the original book “Marketing in Venus” by Hermawan Kertajaya with necessary updates to suit today’s environment. In each chapter, there are many examples, some even extended to be ‘the story’. It has 18 chapters, consistent with the 18 guiding principles of Marketing in Venus. It can be read by both marketers and consumers. This book is positioned to be an applied Marketing book with conceptual and applied perspectives. Use and apply them to ensure the success of your brands down the Venusian route. The 18 guiding principles in this book is the essence of most advanced marketing concepts.
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We went even further than analyzing consumers’ overt behaviour, we looked at how to win their hearts!
They all came from the heart the passion, emotions, and involvement. Marketing in Venus: Perspectives from the Heart is comprehensive, and the perspective that we took had several twists which we both believe in.
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This book is full and charged with emotions, not the typical Marketing book that you have seen before.
The chapters, discussions, examples and tips are all aimed at heightening the readers’ emotional attachment to the products whether it was the products that they purchased or products that they are selling. It is our aim to target the readers’ heart. As Earth has become Venus, previous approaches, business models, strategies and tactics which were once sure solutions have become obsolete. Only doing those things that we can actually make the customers really happy, satisfied and consequently loyal to our products and services. In Venus, people are emotional, and we have to look at what the customers’ want, and get deep into their hearts, digging their ultimate latent motivation of their intents. We believe that using the 4Ps alone is not sufficient to be successful in what we want to do in this Earth that has become Venus. It emphasizes the importance of passion in marketing your products and services. Marketing in Venus: Perspectives from the Heart is a book on Marketing with the emotional attachment. “Marketing in Venus: Perspectives from the Heart“